I understand that you might initially be sitting on the fence about spending “unnecessary” money on SEO services but you should see it as one of the most important and lucrative business investments you will make.
Online sales increased around 14% last year to more than £50bn. But there are over 1 billion websites out there vying to get in on this action and by the time you finish reading this email 1,000 websites will have gone live – SEO is the most cost effective way to ensure you get a piece of the action, and a sizeable one at that.
The latest 2013 survey of global marketers rated SEO the top digital channel for return on investment (ROI). It has a much higher conversion rate than other forms of marketing – with the top three search engine results averaging over 35% of click throughs (compared to the far more costly pay per click adverts which only have an average 14% conversation rate). Search engine rankings bring targeted traffic – people who actually searched for your business’ keywords and are looking for your product/services.
People trust that the page one listings in search engines are a reputable and relevant company and quickly build you a brand name. This is “organic” credibility that no ad can top. How often do you click to go over to page two, three, four of your search results? I guarantee your competitors who appear before you on Google will be using SEO services and as a result getting all that targeted traffic that can lead to business before your website ever will. This is regardless of who offers the best services or prices.
Why hire the services of a trusted SEO expert?
So you understand the sizeable benefits of SEO but it would be completely understandable to ask “why me?”
Firstly, I am guessing you probably found me through a referral, search engine, or my blogging, all of which are great ways to find a credible SEO expert. Referrals demonstrate that I have satisfied customers who I have delivered results for in the past; search engine results show I have practice what I preach; and blogging shows my credibility in the industry.
There are hundreds of SEO companies out there, many who will try to dazzle you with showing you how much extra traffic they can generate to your site but if this traffic targeted traffic – potential customers who are looking for what your business offers – then this is just a pointless waste of your hard-earned money. In the same vein many companies will promise to rank you number one for your desired keywords. Whilst this is no doubt the ultimate aim of SEO – it isn’t a promise that a credible SEO consultant can make with many unknowns such as google algorithm updates and the larger blue chip or FTSE 100 companies spending millions on online marketing every year.
But what I can guarantee is delivering a tailored package to improve your rankings as set out in the proposal I put together for you. Being an individual specialist means you will get one point of contact throughout the process and I will keep you constantly updated on both your campaign’s progress and results; no automated voicemails or being passed pillar to post as some larger companies tend to do. This allows me to offer a seamless service catered to your individual needs. If you are a larger company whose needs’ require more hands on deck, I have a close team of professional associates who have helped me deliver results in the past and who I can call upon to assist.
On top of bringing targeted traffic, I will also provide you with invaluable data on your customers’ behaviors such as what they are searching the most for. Such data is priceless but often difficult to come by – it can help you target your services more effectively, as well as identify future business development opportunities.
In tough financial times, SEO will guarantee a return on your investment and by hiring me to work on building your business you will have more time to do business. If you would like to explore my SEO services further then I am happy to have a chat either on email or telephone so please do get in touch.