The thought of incorporating a Search Engine Optimisation (SEO) to your marketing strategy might have passed your mind if you own a business. Now that virtually every company has its own website with an efficient SEO technique to boost site traffic and brand awareness, which you know will ultimately produce higher sales, why not have one? It would seem like a good step for you; however, your problem lies on looking for a sure-fire way of hiring a competent SEO company.
Unfortunately, there is no guarantee that the SEO company you’re hiring is competent. You would have to take your cues from what the company assures you. You should be smart in taking those promises for each one of them could give you an idea of what kind SEO company they might be – great or lousy.
Consider the following promises usually made by a lousy SEO company:
1. Massive Quality Links
The words massive and quality do not come together when we talk of SEO. When a company promises 500 article links, 1000 directories and 1000 blog comments in one month, the quality of the links would be compromised. That’s for sure.
It would mean that they are software generated and it will not be good for your website. Google can easily detect unnatural links because of the updates in its algorithm. You would not want Google to punish your website, would you?
2. First Page on SERPs
The high ranking of a company’s website on the first page of Google does not work with many clients anymore, so, the promise of instant high ranking is unnecessary. To dominate the Search Engine Results Page (SERP) is not the only goal of an SEO, but also to keep the quality of the website in mind while doing all these optimisation efforts. Do not favor a company that further your rankings through unethical methods, instead, favour a company that slowly and steadily builds your business reputation through the white hat technique. Inevitably, Google will detect the discrepancies and your website will be penalised.
3. Quick Results
It will take a bit of time and effort for an SEO to accurately perform. If a company promises website ranking as soon as a couple of weeks, it must have cut corners. Cutting corners would eventually fire back.
4. Please Search Engines
Run away from companies that promise to please search engines. An SEO aims to please the readers and website visitors, not the search engines. For instance, when you write an article for marketing, consider your readers. The content must be for the people, not the search engines.
5. Trick Google
An SEO company that says it can trick Google is dangerously conceited. Google has never been lenient when it comes to its violators. A recent example is Interflora UK who got their website slapped by Google. It has always been smart and consistently updated. Some strategies may have worked before, became useless when Google incorporated some changes. Do not add garbage to the net by tricking Google. Respect Google by using the right techniques and by adding value to the customers instead.
Know better by not listening to these promises. Referrals or the Internet can help you find the best SEO company.